FiRE + iCE Beats

It’s funny how sometimes you can be inspired by the most random things.  Maybe you’re laying out at the park on a warm cloudy day and you happen to look up at the right moment and notice that the clouds make the most amazing portrait you’ve ever seen.

It happens to me every so often and when it does, I try to mimic what I’ve seen and put it on paper - you know, capture the moment somehow.  I usually produce a pretty cool drawing.  To be inspired is amazing, especially when you’re able to create a physical memory of that inspiration, such as a drawing, or a…..a music beat?

Yes!  Music beats!  Beats are so amazing, especially the ones that you can’t help but bob your head to, close your eyes and think, “how could someone create this brilliant music beat that’s making me feel so good right now?”   Then you happen to think, where did this beat originate from? Or,  what was the artist’s inspiration for this “feel good” melody?

I couldn’t help but think exactly that when I came across the Beats- [Fire and Ice] featured on YouTube by an artist named Boygnyus, no older than 18.  He created one of the dopest beast I’ve ever heard… and so effortlessly!

Beats- [Fire and Ice] YouTube video is simply inspiration manifested into one amazing R&B beat.  And it wasn’t until after I watched Beats- [Fire and Ice], that I found out the ” Fire and Ice” beat was actually inspired by the FIRE+ICE restaurant in Nyack NY!  Turns out B0ygnyus ate at the Nyack FIRE+ICE and immediately created the Beats- [Fire and Ice] video and rendered his FIRE+ICE dining experience as his “inspiration.”

I’m telling you, just watch and listen to B0ygnyus’ more than impressive creation. It’s guaranteed to get your head bobbing. www.youtube.com/user/b0ygnyus

Tags: Beats, FiRE + iCE, Food, NY, Nyack, Restaurant, YouTube, [Fire and] Beats

Wanna Be Famous?

Dear aspiring movie stars: FiRE + iCE has some famously great news for you. We have come to the conclusion that our advertising could use a little more flavor - and we need your help. We are searching nationwide for the next superstar to be the front and center of FiRE + iCE television commercials. We are asking that for our dedicated fans and food lovers to create an original 30 – 60 seconds commercial about FiRE + iCE. The ‘Create-An-Ad’ contest starts on July 2 and ends on September 8. The lucky winner is chosen on September 23 and will win free FiRE + iCE for a year with a guest and their commercial will play in Boston and in New York, as well as on our website.

Each restaurant that is participating – Boston, MA; West Nyack, NY; Providence, RI; Anaheim, CA – will have two runners up, in which they will have the chance to throw their own FiRE + iCE bash on September 23. Not too shabby huh?

FiRE + iCE is really letting loose here and the contest is pretty ‘aaaauhhhmazzing.’ We are anxiously waiting to see what you can come up with, so send us your original and funny videos for a chance to be the face of our brand.  Do you have what it takes?

For more information, rules and regulations and to sign up, please visit www.fire-ice.com/create-an-ad

Tags: Boston, Contest, Create-An-Ad Contest, FiRE + iCE, Food, Free Food, New York

Vegetarians and Vegans, Have No Fear

Let’s face it, choosing a vegetarian or vegan lifestyle can be very hard when it comes to food. But honestly, how many times have you sat in front of your computer Googling “best vegetarian restaurants to eat at,”  and when you come across one, the closest establishment is 100 miles away. Patience is not a virtue in this case. Thankfully, there are geniuses behind the grills who have already thought about the solution to this conundrum.

Over the weekend I sat down with some vegetarian guests at FiRE + iCE to get the 411 on what grub they eat. Surprisingly, there were a lot of guests who choose to save “thumpers” life that dine at the restaurant.

Let’s take Karissa and John for example. Karissa has been a vegetarian for over ten years. Her boyfriend John is a die-hard meat lover. So I asked, “How do you decide on where to eat without arguing? Do you disagree a lot?”  John told me that at first, it was an ongoing battle and he was restricted to “earthy crunchy” cafés and restaurants, but when one of his friends gave him the inside about the unlimited food choices at FiRE + iCE and the fun atmosphere, he had to try it out.

Karissa’s bowl was full of Tofu and fresh vegetables. She expressed how great FiRE+iCE was for vegans and vegetarians due to the limitless options diners have at the market.  And I’ll let you in on a little “FiRE + iCE inside” – even the Greensburg Teriyaki , Mesquite Barbecue, and Sweet Chili sauces are all Vegan. The truth is that FiRE+iCE will be launching 10 new Vegan sauces next month.

So, maybe one day when I am feeling like I should be eating healthy and saving my cholesterol levels, I’ll take Karissa’s advice, grab a bowl and munch on the endless vegetables with some delectable vegan sauce. It looked damn good!

Vegetarians Delight
Tomatoes, Baby Corn, Yellow Squash, Zucchini, Butter Nut Squash, Spinach, Mushrooms, Onions and Seshwan Sauce

Tags: Food, Fun Restaurant, Healthy Restaurant, Vegans, Vegetarians